The Marketing and Strategy program is a practical training in which you will train yourself to use promotion techniques and create marketing strategies to increase the value of the brand you represent and to improve the performance of the organization you are a part of. You will have the opportunity to discover the motivations behind the choices of consumers in your industry and to use techniques that can resonate with your target audience.
The program is addressed to key people from the marketing and promotion departments, managers, partners of the organization or all those who contribute to the development of a strategy and the implementation of a marketing plan.
✓ Communicating the message. Ways to send a message to a targeted audience. The story of the brand.
✓ Personal challenges. Starting work sessions on case studies and real situations from the activity of the participants.
✓ Promotion process analysis. Individual and group discussions to identify real workflows and critical areas.
✓ Purchase motivations. Emotional and rational factors that influence the decisions of clients and partners.
✓ Reputation strengthening. Building credibility and a lasting relationship with the target audience.
✓ Unconventional methods. Identifying unconventional methods of promotion.
✓ Customer loyalty. Strategies for follow-up, advertising and facilitating up-and-down actions for the sales team.
✓ Differentiation. Strategies for differentiating from competitors and creating a memorable positive impact.
✓ Work processes. Creating measurable work processes through a set of KPIs.
✓ Results and indicators. Tools for measuring the effectiveness of a marketing campaign.
✓ Action plan. Steps to be taken after training to implement the tools in your own team.
✓ Business strategy. Integrating the marketing plan in the business strategy of the organization.