Workplace objectives. 3 examples for different jobs

Workplace objectives can be defined from different perspectives and are logically different for each field of work and employee or job. That's why, in this article, we have decided to present three examples for three specific situations: a social media manager, an HR specialist and a web developer. Next, we will show you what tasks a manager can draw for each of the jobs described above. To start with, however, let's see what characteristics an objective must fulfil and how many types it can be.

First of all, objectives must be specific, not vague, clearly defined and aiming at concrete results. They must also be attainable (not unattainable), relevant (both to the job description and to the company as a whole) and achievable in a timely manner. Last but not least, they need to be concrete and measurable, so that progress can be monitored and the timing of their achievement clearly defined. In terms of their type, these tasks can relate to quality, quantity and efficiency of work, but they can also relate to the organization.

Without further introduction, here are some examples of workplace objectives set by the manager for three of the most sought after and appreciated jobs of the moment:

Workplace objectives - social media manager

- number of likes/follows on Facebook, Instagram etc. pages (and increase);

- number of interactions/followings of the page and certain posts (and also of the website);

- the "virality" of posts (how many comments and shares they have, how fast they "spread" etc.);

- ROI (return on investment) of the social media budget;

- sales from social media;

Workplace goals - HR specialist

- Number of new employees brought into the company over a period of time;

- number of employees who have resigned over a period of time (inversely proportional);

- average length of employment;

- number of recreational activities organized for employees;

- number of individual interactions/discussions with employees on their job satisfaction;

- frequency and usefulness of training organized for employees;

Workplace objectives - web developer

- code quality and frequency of bugs discovered by other developers (the latter, inversely proportional);

- number of tickets/tasks solved in a period of time;

- number of code reviews (written by other developers);

- number of releases (moving a project from the development phase to a live server).

Of course, these objectives can also be set by each individual employee, for him/herself, but it is important that they are "anchored" in the reality of the organization they are part of (to respect the same criteria listed above).

For a better correlation between expectations and reality, employees, together with the manager or separately, can follow one or more of our courses. Here are just a few examples: Strategic Leadership, Change Management, Project Management, Telesales & Customer Service, Consultative Selling Techniques, Customer Care, Cyber Security Awareness etc. We look forward to seeing you!